A Comprehensive Review of Security First Insurance Company and Its Suitability for Your Home Insurance Needs

Security First Insurance Company Reviews....
Security First Insurance Company Reviews.


For those seeking a home insurance provider in Florida, Security First Insurance Company may have caught your attention.

The organization claims to satisfy a range of household demands with its comprehensive coverage, reasonable pricing, and cutting-edge online features.

This article aims to provide an in-depth review of Security First Insurance Company, analyzing its strengths and weaknesses, coverage options, claims process, and customer service.

At the end of the reviews, readers should have a better understanding of Security First’s suitability for their home insurance needs.

Security First Insurance Company Reviews

Overview of Security First Insurance Company

Security First Insurance Company is a Florida-based company that was founded in 2005 and focuses only on the state.

The firm, which has its headquarters in Ormond Beach, has an A+ rating from Demotech and an A+ rating from the Better Business Bureau, both of which attest to its solid financial stability.

A variety of insurance plans are available from Security First, including:

  1. Renters Insurance
  2. Homeowners Insurance
  3. Condo Insurance
  4. Flood Insurance

What are the pros and cons of the Security First Insurance Company?

The following is an analysis of the benefits and drawbacks you should think about before purchasing any plans from Security First Insurance Company:


  1. Affordable Rates: Security First provides some of the most competitive home insurance rates in Florida, with premiums significantly lower than state averages.
  2. Comprehensive Coverage: The company offers standard coverages like dwelling, personal property, liability, and loss of use, along with unique endorsements such as golf cart protection and identity theft protection.
  3. Online Tools: Security First’s user-friendly website and mobile app enable customers to obtain quotes, manage policies, file claims, and access educational resources conveniently.


  1. Limited Availability: Operating solely in Florida may pose challenges for customers relocating to other states, and certain areas within Florida may experience limited coverage options or higher rates due to increased risks.
  2. Poor Customer Service: Customer reviews and complaints highlight Security First’s reputation for subpar customer service, with issues relating to communication, claim processes, and policy coverage.
  3. No Bundling Discounts: The company’s exclusive focus on home insurance means customers miss out on potential discounts that come with bundling multiple insurance types.


How does the Security First Insurance Company work?

Security First operates by providing various home insurance policies in Florida.

  1. Customers can choose from homeowners, condos, renters, or flood insurance, customizing their policies to align with individual needs.
  2. Policies can be purchased online, over the phone, or through independent agents.
  3. The company also handles claims through an online portal, mobile app, or a 24/7 claim hotline, assigning adjusters to assess damages and process payments.

What are the coverage details of Security First Insurance Company?

There are four categories of house insurance plans offered by Security First Insurance Company:

Homeowners Insurance

The following coverages are part of Security First’s home insurance policy:

  • Dwelling, Other Structures, Personal Property, Loss of Use, Personal Liability, Medical Payments to Others.
  • Golf Cart Protection, Screen Enclosure or Carport Coverage, Water Backup and Sump Overflow, Identity Theft Protection, and Equipment Breakdown are examples of optional endorsements.

Condo Insurance

The following are included in Security First’s condo insurance policy coverage:

  • Personal Property, Loss of Use, Personal Liability, Medical Payments to Others, Building Property Protection, and Loss Assessment.
  • The following endorsements are optional: equipment breakdown, water backup and sump overflow, golf cart protection, and identity theft protection.

Renters Insurance

  • Medical payments to others, personal property, loss of use, and personal liability.
  • The following endorsements are optional: equipment breakdown, water backup and sump overflow, golf cart protection, and identity theft protection.

Flood Insurance

  • Increased Cost of Compliance, Personal Property, and Building Property.

Security First Insurance Company Claim Process and Customer Service

  • Claim Procedure: Security First provides a simple procedure for submitting claims by hotline, smartphone, or Internet. Adjusters are assigned to examine damages and handle payouts.
  • Customer service: Reviews from customers express displeasure with Security First’s customer service, claiming problems with timeliness, clarity, and low reimbursements, despite a straightforward claim procedure.

Security First Insurance Company Regulatory Compliance

First Insurance is overseen by the Florida Office of Insurance Regulation and has an A rating from Demotech.

In recent years, the corporation has not been subject to any noteworthy regulatory actions or infractions.

Security First Insurance Company Customer Feedback

  • Security First serves over 400,000 customers in Florida but lacks positive testimonials.
  • Negative reviews on platforms like Trustpilot and Consumer Affairs highlight low satisfaction with the claim process, poor communication, and reported high rates and fees.


For people looking for reasonably priced house insurance in Florida, Security First Insurance Company offers a compelling choice.

A large number of negative reviews support its reputation for providing subpar customer service, which is cause for concern.

Prospective clients need to carefully consider the drawbacks and prepare for any challenges when engaging with Security First. However, the company might suit those who value the economy.

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