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Acuity Insurance
Acuity Insurance

Mutual insurance company Acuity Insurance is based in Sheboygan, Wisconsin.

Since it was started in 1925, the company has grown from a small-town insurance company to the 56th largest insurer in the United States.

Acuity Insurance is known for its A+ ratings from A.M. Best and Standard and Poor’s, and it does business in 29 states.

11 Quick Facts about Acuity Insurance

Category Information
Industry Insurance
Founded 1925
Headquarters Sheboygan, Wisconsin
Country United States
President and CEO Ben Salzmann
Employees 1,500
Industry Rank 56th-largest insurer in the US
Operating States 29
Revenue Over $1.5 billion
Assets Over $5.5 billion
Ratings A+ (A.M. Best and Standard & Poors)


In 1925, Acuity Insurance was called the Mutual Auto Insurance Company of the Town of Herman. Over time, the company changed its name and had different people in charge.

1953, the company’s name changed to Mutual Auto of Wisconsin.

In 1957, it changed its name again, this time to Heritage Mutual Insurance Company.

then in  2001, the company finally changed its name to Acuity Insurance.


Acuity Insurance has grown a lot over the years thanks to the leadership of its CEOs. These leaders were very important in making the business what it is now:

  1. William J. Prietzel (1926–1959): Prietzel led the company for 33 years as the first president and CEO.
  2. Hessler, Marvin C. (1959-1969) Hessler was an important part of the talks between the company and Sheboygan about a new corporate office.
  3. John R. Holden (1969–1999): Holden helped move Heritage’s headquarters to where it is now, and he was in charge of the company’s growth from $7 million to $249 million in written premiums.
  4. Ben Salzmann (1999-Present): Salzmann is the company’s current CEO. He is in charge of the company’s growth and rebranding as Acuity Insurance.

Covid-19 Response

During the Covid-19 crisis in 2020, Acuity Insurance was able to keep its doors open by putting in place technology and procedures for remote work.

During the pandemic, Acuity’s employees gave it high marks for how well it handled the crisis and how well it balanced work and life.

Flagpole Achievement

The corporate campus of Acuity Insurance is also known for having the tallest flagpole in the United States. The current flagpole is 400 feet tall and flies an American flag that is 140 feet by 70 feet. In June 2020, a storm caused damage to the flag, but it has since been fixed and still flies.

What Acuity insurance covers

Insurance Type Acuity Insurance Coverage
Auto Insurance Yes
Homeowners Insurance Yes
Renters Insurance Yes
Condo Insurance Yes
Landlord Insurance Yes
Mobile Home Insurance Yes
Flood Insurance No
Earthquake Insurance No
Umbrella Insurance Yes
Motorcycle Insurance Yes
Boat Insurance No
RV Insurance Yes
Travel Insurance No
Life Insurance No
Health Insurance No
Disability Insurance No
Long-Term Care Insurance No
Pet Insurance No
Wedding Insurance No
Identity Theft Insurance No
Cyber Insurance Yes
Commercial Auto Insurance Yes
Business Owners Policy (BOP) Yes
General Liability Insurance Yes
Professional Liability Insurance Yes
Workers’ Compensation Insurance Yes
Commercial Property Insurance Yes
Directors & Officers Insurance Yes
Employment Practices Liability Yes
Key Person Insurance No
Product Liability Insurance Yes
Surety Bonds Yes


Frequently asked questions 

Who owns Acuity Insurance?

It is a private company that is owned by Benjamin Michael Salzmann, who is also the President and CEO. The main office is in Sheboygan, Wisconsin, at 2800 South Taylor Drive.

What does acuity do?

They sell property and casualty insurance to businesses and people in the United States. At Acuity, they say their number one goal is to protect what is most important to you and your family.

What is the best rating for acuity insurance?

AM Best has given the  Company an A+ rating, which indicates that the company has a “superior” ability to meet all of its financial commitments.

How big is Acuity Insurance Company?

They manage over $6 billion in assets, write over $2 billion in premiums through over 30,000 independent agents, and have a financial strength rating of A+ from both A.M. Best and Standard & Poors.

What is Acuity’s Phone Number or Contact? 

To contact Acuity, please call 1.800.242.7666 ext. 4357.

Where is Acuity located? 

The headquarters are in Sheboygan, Wisconsin, in the US. 

This city is home to the business’s headquarters, which serves as a hub for its operations in the 29 states where it offers insurance services.

Visit the website  at

You can find their social media profiles by searching for “Acuity Insurance” on various websites such as Facebook, Twitter, LinkedIn, and Instagram.

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