American Family Mutual Insurance Company, S.I.: A Leader in Digital Marketing

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Looking for an insurance company that excels in digital marketing? Learn how American Family Mutual Insurance Company, S.I. uses various online strategies to grow its business and brand. PHOTO COURTESY/Instagram

If you’re looking for an insurance company that knows how to leverage digital marketing to reach and engage customers, look no further than American Family Mutual Insurance Company, S.I. (AFMIC).

AFMIC is a subsidiary of American Family Insurance, one of the largest mutual property and casualty insurers

In this article, I’ll tell you more about AFMIC and how it uses digital marketing to achieve its goals.

Who started American Family Insurance?

American Family Insurance was founded in 1927 by Herman Wittwer, a former insurance salesman

He believed that farmers were less risky drivers than city dwellers, and he offered them lower rates.

He named his company Farmers Mutual Automobile Insurance Company1.

The company expanded its product line and customer base and changed its name to American Family Mutual Insurance Company

American Family Insurance offers a wide range of insurance products, including home, life, health, and commercial insurance

What is American Standard Insurance Company of Ohio?

American Standard Insurance Company of Ohio (ASICO) is another subsidiary of American Family Insurance.

It was established in 1996 to provide property and casualty insurance products in Ohio

ASICO operates as a companion company to AFMIC, which means that it shares the same financial strength rating, claims handling

What does comprehensive insurance cover?

Comprehensive insurance is a type of automobile insurance that covers damage to your car from causes other than a collision.

For example, comprehensive insurance can cover your car if it’s damaged by fire, hail, vandalism, theft, or animal collisions

Comprehensive insurance is optional in most states, but it may be required by your lender if you finance or lease your car.

It can also be a good idea to have comprehensive insurance if your car has a high value or if you live in an area where natural disasters or theft are common.

How do I cancel my American Family policy?

If you want to cancel your American Family policy, you can do so by contacting your agent or calling the customer service line at 1 (800) 692-63267.

There is no cancellation fee, and you may receive a refund for any unused premium that you paid in advance.

However, before you cancel your policy, make sure that you have a new policy in place with another insurer.

You don’t want to have a gap in coverage that could expose you to legal or financial risks.

You can compare car insurance quotes from different insurers with Insurify, a free and easy-to-use tool that helps you find the best deal for your needs.

American Family Mutual Insurance Company, S.I.: A Digital Marketing Powerhouse

AFMIC is not only a leader in the insurance industry but also in the digital marketing field. AFMIC uses various digital marketing strategies to attract and retain customers, such as:

  • Creating engaging content on its website, blog, and social media platforms
  • Offering online tools and resources for customers to manage their policies, file claims, and get instant proof of insurance
  • Launching innovative campaigns that inspire customers to pursue their dreams and protect what matters most
  • Partnering with influencers and celebrities who share the company’s values and vision
  • leveraging data and analytics to optimize its marketing performance and customer experience


AFMIC is a great example of how an insurance company can use digital marketing to grow its business and brand.

By using digital marketing effectively, AFMIC can reach more potential customers, communicate its value proposition, and build long-term relationships with its existing customers.

If you want to learn more about AFMIC or get a quote for comprehensive insurance or any other insurance product, visit their website at or call 1 (800) 692-6326.

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