Auto Owners Insurance Reviews 2023: Overview, Benefits, Cost, Complaint, Coverage details, Services and Products

Auto Owners Insurance Reviews 2023
Auto-Owners Insurance Reviews 2023 | photo courtesy 

Hold onto your steering wheel,  people, because we’re diving headfirst into the world of auto-owner insurance reviews.

As a seasoned insurance expert, I’ve peeled back the hood on this company to give you the straight scoop, warts and all.

So, whether you’re a wide-eyed newbie or a seasoned policy pro, get ready for an opinionated joyride through the ins and outs of auto owners.

Contents show

What is Auto-Owners Insurance?

Auto-Owners isn’t your run-of-the-mill insurance giant.

This mutual company, owned by its policyholders, hails from the heartland, slinging coverage since 1916.

They focus on car and home insurance, with a sprinkle of other services and products like:

  1. Life Policy
  2. Business policy

Hold on tight because their main focus is car insurance, and that’s what we’ll be talking about today.

What are the pros and cons of auto-ownership insurance?

Every car has its quirks, and Auto-Owners is no different.


  • Stellar customer service: Boasting an A++ rating from AM Best and consistently low complaint ratios, Auto-Owners takes the gold in the “treating you like family” department.
  • Customizable coverage: No cookie-cutter policies here. You can mix and match add-ons like rental car reimbursement and gap coverage to tailor your plan to your specific needs.
  • Financial stability: Rest assured, this isn’t a fly-by-night operation. Auto owners’ rock-solid financial standing means they’ll be there when the rubber meets the road (or ditch, for that matter).


  1. Geographic Limitations: Auto-Owners Insurance falls short of being a nationwide provider, operating in less than all 50 states. Before setting your expectations, it’s crucial to consult their coverage map to ensure availability in your specific location.
  2. Possibly Elevated Rates: When stacked against certain online budget insurers, Auto-Owners Insurance could be associated with higher rates. This means that the cost of coverage might prompt a bit of hesitation for budget-conscious individuals. It’s advisable to explore and compare rates to find the most suitable option for your financial comfort.

Auto-Owners Insurance Cost

  1. Personalized Cost Structure: Auto-Owners Insurance adopts a chameleon-like approach to pricing. Your circumstances, including your driving history, geographical location, and chosen coverage, influence the rates you’ll encounter. This personalized cost structure ensures that the pricing aligns with your unique profile.
  2. Competitive Rates: While pinpointing an exact figure is challenging due to the personalized nature of their pricing, Auto-Owners Insurance strives to offer competitive rates. Particularly favorable for low-risk drivers, the company aims to provide cost-effective options while maintaining the quality of service.
  3. Cost-Effectiveness and Value: It’s essential to remember the adage “you get what you pay for.” With Auto-Owners Insurance, the costs are reflective of the value and service you receive. While rates may vary based on individual factors, investing in Auto-Owners means not just cost-effectiveness but also a commitment to top-notch service and peace of mind.

Is Auto-Owners a good company for you?

Determining whether Auto-Owners Insurance is the perfect fit for your insurance needs involves considering various factors.

Here are the factors that can influence your decision:

  1. Personalized Coverage: Auto-Owners Insurance prides itself on offering personalized coverage plans. If you’re seeking insurance that caters specifically to your circumstances, driving history, and coverage preferences, Auto-Owners could align with your expectations.
  2. Stellar Customer Service: A vital aspect of any insurance provider is the quality of customer service. Auto-Owners is reputed for delivering stellar customer service, ensuring that you’re well supported throughout your insurance journey. From addressing queries to assisting with claims, their customer service is a noteworthy aspect of their offering.
  3. Financial Stability: Insurance is a long-term commitment, and the financial stability of the provider is crucial. Auto-Owners Insurance is known for its financial stability, providing policyholders with the assurance that their coverage is backed by a reliable and financially sound institution.
  4. Regulatory Compliance: Before embarking on your insurance journey with Auto-Owners, it’s essential to check the regulatory landscape. Ensure that Auto-Owners is compliant with the regulations in your state. Regulatory compliance ensures that the company adheres to the legal requirements, fostering a secure and legitimate insurance environment.

Coverage Details, Services, and Products of the Auto-Owners Insurance 

To understand the breadth of Auto-Owners’ offerings, let’s explore their coverage details, services, and products:

Coverage Details of Auto-Owners Insurance 

Auto-Owners Insurance understands that life’s journey is filled with diverse needs, and their comprehensive coverage reflects this understanding.

Here are the coverage details of the insurance:

Auto Insurance

  • Comprehensive Coverage: Protect your vehicle against a range of risks, including accidents, theft, and natural disasters.
  • Liability Coverage: Safeguard against financial loss in the event of bodily injury or property damage for which you’re responsible.
  • Uninsured or Underinsured: Motorist Coverage: Ensure you’re covered even if you encounter a driver with insufficient or no insurance.

Home Insurance

  • Dwelling Coverage: Safeguard your home’s structure, including walls, roof, and built-in appliances.
  • Personal Property Coverage: Protect your belongings, from furniture to electronics, in case of theft or damage.
  • Liability Coverage: Receive financial protection if someone is injured on your property and you are found responsible.

Life Insurance

  • Term Life Insurance: Provide financial security for a specified term, offering a death benefit to your beneficiaries.
  • Whole Life Insurance: Ensure lifelong coverage with a cash value component that grows over time.
  • Universal Life Insurance: Enjoy flexibility in premiums and death benefits with potential cash value accumulation.

Business Insurance

  • Commercial Property Insurance: Safeguard your business property, equipment, and inventory.
  • General Liability Insurance: Protect against third-party claims of bodily injury or property damage.
  • Business Auto Insurance: Cover vehicles used for business purposes, including owned, leased, or rented vehicles.

Umbrella Insurance

  • Additional Liability Protection: Provide extra coverage beyond the limits of your existing policies
  • Protection Against Lawsuits: Shield your assets from legal actions that could exceed the liability limits of your primary policies.

Services of Auto-Owners Insurance 

Auto-Owners Insurance goes beyond merely providing coverage; they prioritize a seamless and supportive insurance experience.

Here are the services offered by Auto-Owners Insurance:

Personalized Coverage Plans

  • Custom Tailored Solutions: Auto owners recognize that one size doesn’t fit all. Their personalized coverage plans ensure that your insurance aligns precisely with your unique circumstances, driving history, and coverage preferences.
  • Flexibility: Enjoy the flexibility to choose the coverage that suits your needs, allowing you to create a policy that provides the protection you require.

Claims Assistance

  • Expedited Claims Processing: In the event of an accident or unforeseen incident, Auto-Owners Insurance aims to streamline the claims process. Swift and efficient claims assistance ensures that you receive the support you need promptly.
  • Personalized Guidance: The claims assistance services extend beyond processing; you can expect personalized guidance throughout the claims journey, offering clarity and support during challenging times.

Customer Support

  • Responsive Communication: Auto-Owners is committed to responsive and effective communication. Their customer support is designed to address your inquiries, concerns, and policy-related questions promptly, ensuring a smooth and transparent interaction.
  • Expert Guidance: Whether you’re navigating policy details or seeking clarification, the customer support team is equipped to provide expert guidance, enhancing your understanding of your coverage.

Online Account Management

  • Convenience at Your Fingertips: Auto-Owners Insurance recognizes the importance of convenience in the digital age. Their online account management platform allows you to access your policy details, make payments, and track claims from the comfort of your home.
  • User-Friendly Interface: The online account management system is designed with user-friendliness in mind, ensuring that policyholders can effortlessly navigate and manage their insurance affairs online.

Products of Auto-Owners Insurance 

Auto-Owners Insurance takes pride in offering a diverse range of products that cater to the multifaceted needs of individuals, businesses, and unique situations.

Here is the  comprehensive analysis of products offered by the company:

Personal Insurance Products

  • Auto Insurance: tailored coverage for your vehicles, protecting against accidents, theft, and unforeseen incidents.
  • Home Insurance: Safeguard your home and belongings with coverage options spanning dwelling protection, personal property coverage, and liability protection.
  • Life Insurance: Provide financial security for your loved ones with a range of life insurance options, including term life, whole life, and universal life coverage.
  • Umbrella Insurance: Additional liability protection that extends beyond the limits of your primary policies, offering an extra layer of security.

Business Insurance Products

  • Commercial Property Insurance: Protect your business property, equipment, and inventory from risks such as fire, theft, and natural disasters.
  • General Liability Insurance: Shield your business against third-party claims of bodily injury or property damage, ensuring financial protection.
  • Business Auto Insurance: Covers vehicles used for business purposes, including owned, leased, or rented vehicles.

Specialty Insurance Products

  • Farms and Ranches Insurance: tailored coverage for agricultural operations, addressing the unique risks associated with farms and ranches.
  • Inland Marine Insurance: Protect valuable assets that are mobile or in transit, such as tools, equipment, and other specialized items.
  • Workers’ Compensation Insurance: Ensure coverage for workplace injuries, providing financial support for medical expenses and lost wages.

Customer Satisfaction with Auto-Owners Insurance 

Auto-Owners Insurance has earned commendable customer satisfaction ratings, drawing acclaim for specific aspects of its service.

Let’s delve into the experiences of policyholders to uncover the highs and the occasional bumps in the road:


  1. Helpful Claims Process:
    • Numerous policyholders laud Auto-Owners for their efficient and helpful claims process. Swift claims resolution and attentive support during challenging times contribute significantly to positive customer experiences.
  2. Friendly Agents:
    • The company’s commitment to maintaining a team of friendly and approachable agents resonates well with customers. A personalized and amiable interaction with agents adds a human touch to the insurance experience, fostering positive relationships.


  1. Higher Rates:
    • Some customers express discontent about the rates offered by Auto-Owners, citing them as higher compared to certain online budget insurers. While personalized coverage comes with its benefits, the cost may present a hurdle for budget-conscious individuals.
  2. Limited Policy Options:
    • A few policyholders voice concerns about the limited range of policy options. This limitation may pose challenges for those seeking more flexibility or specific coverage that may not align seamlessly with the available offerings.

Auto-Owners Insurance Complaints

While no one relishes the thought of handling complaints, it’s an inevitable aspect of the insurance landscape.

Auto-Owners Insurance, with an impressively low complaint ratio, isn’t entirely immune to customer concerns.

Here are the common grievances about the company’s performance in managing these challenges:

Denied Claims

  • One recurrent complaint revolves around denied claims. Some policyholders express frustration when their claims are not approved. This issue may stem from varying interpretations of policy terms or conditions, highlighting the importance of a clear and transparent communication process.

Long Wait Times

  • Another notable concern is the perceived long wait times, whether during customer service inquiries or claim processing. Prolonged waiting periods can contribute to customer dissatisfaction, emphasizing the need for streamlined processes and efficient communication channels.

Keeping It in Perspective

  • It’s crucial to note that, compared to industry giants, auto owners maintain a commendably low complaint ratio. While no company is completely exempt from challenges, auto owners‘ ability to minimize grievances sets them apart in the competitive insurance landscape.

Auto-Owners Insurance Landscape

  • Complaints, like fender benders, are an unavoidable part of the journey. Auto-Owners’ commitment to keeping these instances to a minimum showcases their dedication to customer satisfaction. Addressing concerns such as denied claims and long wait times is an ongoing process that requires continuous improvement and open communication.

Tools and Perks of Auto-Owners Insurance Company

Auto-Owners Insurance doesn’t just stop at providing coverage; they sweeten the deal with a range of tools and perks designed to elevate your insurance experience.

1. Online Policy Management:

  • Manage Your Policies Anytime, Anywhere: Auto-Owners simplifies your insurance experience by offering a user-friendly online platform. Access your policies, make updates, and review coverage details with the convenience of online policy management.

2. Accident Forgiveness Programs:

  • A Cushion for Unexpected Bumps: Auto owners go the extra mile with accident forgiveness programs. This feature provides a safety net, allowing policyholders forgiveness for certain accidents without facing an immediate increase in premiums.

3. Bundle and Save Discounts:

  • Home and Auto, a Perfect Pair: Auto Owners sweeten the deal with discounts for bundling your home and auto insurance. This not only streamlines your insurance coverage but also results in cost savings, making it a win-win situation for savvy policyholders.

4. Roadside Assistance Kit of Goodies:

  • A Comprehensive Package: Picture Auto-Owners’ offerings as a roadside assistance kit, packed with goodies. From online convenience to forgiveness programs and discounts, it’s a comprehensive package aimed at providing you with a smoother and more rewarding insurance journey.


What types of insurance does Auto-Owners offer?

Auto-Owners Insurance provides a range of coverage options, including auto insurance, home insurance, life insurance, business insurance, and umbrella insurance.

Where is auto-owner insurance available?

Auto-Owners operates in select states, but not all 50. It’s essential to check their coverage map or contact them to determine availability in your specific location.

How can I manage my policy with Auto-Owners online?

Auto-Owners offers a user-friendly online platform for policyholders. You can conveniently manage your policies, make updates, and access coverage details through their online policy management system.

Does Auto-Owners have an accident forgiveness program?

Yes, Auto-Owners provides an accident forgiveness program. This feature offers a cushion for certain accidents, preventing an immediate increase in premiums.

Are there discounts for bundling home and auto insurance with Auto-Owners?

Auto-Owners offers discounts for bundling home and auto insurance. This allows policyholders to streamline their coverage and enjoy cost savings.

What is the auto-owners approach to claim processing?

Auto-Owners aims to streamline the claims process, providing efficient and helpful claims assistance. The company emphasizes personalized guidance throughout the claims journey.

Does Auto-Owners Insurance have a high customer satisfaction rating?

Yes, Auto-Owners boasts high customer satisfaction ratings. Many policyholders praise their helpful claims process and friendly agents, although there are occasional complaints about denied claims and long wait times.

Is auto-owner insurance financially stable?

Yes, Auto-Owners Insurance is known for its financial stability. This ensures that policyholders can trust in the long-term reliability and security of their coverage.

What specialty insurance products do auto-owners offer?

Auto-Owners provides specialty insurance products, including coverage for farms and ranches, inland marine insurance, and workers’ compensation insurance.

How do auto-owners handle denied claims?

Auto-Owners Insurance addresses denied claims on a case-by-case basis. Policyholders should communicate with their claims representatives to seek clarification and guidance in such situations.

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