Florida Blue Insurance Reviews: What You Need to Know Before You Buy

Infographic with overview of Florida Blue Insurance Reviews
Infographic with overview of Florida Blue Insurance Reviews


Choosing the right health insurance can be a complex task. While exploring various options, you might come across Florida Blue, a well-known insurance provider in the state.

To make a well-informed decision, it’s important to thoroughly examine the details of their plans and assess how well they meet your needs.

This overview covers their Florida history, policy pros and cons, coverage details, customer service reputation, and plan inclusions and exclusions.

We will also look into their adherence to regulations, feedback from policyholders, the company’s financial health, and policyholders’ experiences with claims.

With this comprehensive information, you’ll be better equipped to determine if Florida Blue is a reliable company that suits your healthcare needs.

The ultimate goal is to empower you to make an informed decision regarding whether their affordable plans effectively address your healthcare requirements.

Background of Florida Blue Insurance

Florida Blue Insurance was established in 1944 as Florida Hospital Service Corporation and served as a nonprofit organization delivering hospital care to residents of Florida.

The organization underwent a series of changes, changing its name to Blue Cross of Florida in 1970 and merging with Blue Shield of Florida, another nonprofit health insurer, in 1986.

In 1991, Florida Blue transitioned into a mutual insurance holding company, with ownership vested in its policyholders.

In 2012, recognizing its expanded range of healthcare services and products, the organization rebranded itself as Florida Blue.

Today, Florida Blue boasts a membership exceeding 5 million individuals.

The company provides a diverse array of health insurance plans, encompassing individual and family plans, Medicare plans, dental plans, vision plans, and supplemental plans.

Additionally, Florida Blue operates 24 Florida Blue Centers throughout the state, offering members personalized assistance, health screenings, wellness programs, and educational seminars.

What are the pros and cons of Florida Blue Insurance?

pros and cons of Florida Blue Insurance
Infographic Featuring Pros and Cons of Florida Blue Insurance


Here is a brief illustration of Florida Blue’s pros and cons:


  1. Extensive Network: BCBSA provides diverse healthcare options through a vast network.
  2. Diverse Plans: Offers affordable HMOs to high-deductible PPOs with customizable options.
  3. Reputation: strong customer service reputation, A+ BBB rating, and 4-star Trustpilot rating.
  4. Wellness Commitment: Demonstrates commitment through wellness programs and charitable support.


  1. Potentially High Costs: Costs may be high without subsidies, exceeding the national average.
  2. High Deductibles and Expenses: Plans may have high out-of-pocket expenses before coverage kicks in.
  3. Limited Coverage: Limited coverage for specific services may require additional payments or alternative providers.
  4. Customer Complaints: 125 complaints in the last 3 years; 2.1-star rating on Consumer Affairs. Concerns include delays, errors, and communication lapses.

How does Florida Blue Insurance work?

Florida Blue Insurance functions by offering health coverage to members in exchange for a monthly premium.

Depending on your selected plan, additional costs such as deductibles, copays, and coinsurance may apply when utilizing benefits.

The process of using Florida Blue Insurance involves the following steps:

  1. Enrollment: Choose a suitable plan through the Health Insurance Marketplace, an employer, or directly from Florida Blue. Apply online, by phone, or in person.
  2. Premium Payment: Pay your monthly premium via mail, online, or through automatic payments. The premium amount can vary based on factors like age, location, income, and family size. Eligibility for subsidies or tax credits may also impact your premium.
  3. Accessing Benefits: Utilize your Florida Blue ID card or access your account online or through the app to view claims, benefits, and payments.
  4. Provider Visit: Seek services from a network provider, hospital, or pharmacy listed in your plan. Identify network providers through the online directory or by calling the customer service number on your ID card. Pay applicable copays or coinsurance during the visit.
  5. Claim Processing: File a claim yourself or let your provider handle it. Florida Blue processes the claim and sends an Explanation of Benefits (EOB) detailing payments and owed amounts. Check the status of your claim online or by calling customer service.
  6. Cost Responsibility: Fulfill your share of the cost, either directly to the provider or Florida Blue. Meeting your deductible—the amount paid before insurance coverage begins—may be necessary and varies based on your plan.

Is Florida Blue Insurance a good company?

Florida Blue Insurance is a reputable company, supported by strong financial stability, customer satisfaction, and social responsibility.

Key reasons include:

Is Florida Blue Insurance a good company_
Infographic with visual representation: Is Florida Blue Insurance a reputable company?


What are the coverage details of Florida Blue Insurance?

Florida Blue Insurance provides diverse health plans.

The primary plan types include:

Explore Your Options: Four Health Plans Offered by Florida Blue Insurance
Infographic: Explore Your Options: Four Health Plans Offered by Florida Blue Insurance


Coverage specifics vary by plan, but commonly include:

  • Preventive Care: Covers screenings, immunizations, and wellness visits at 100%.
  • Primary Care: Copay or coinsurance applies to PCP, urgent care, or telehealth visits.
  • Specialty Care: Copay or coinsurance covers specialist visits; HMO plans may require a PCP referral.
  • Hospital Care: Copay or coinsurance covers inpatient and outpatient services, surgeries, and ER visits; deductibles may apply.
  • Prescription Drugs: Copay or coinsurance covers generic, brand-name, or specialty drugs; deductibles or preferred pharmacy usage may apply.
  • Dental and Vision Care: Optional benefits include exams, cleanings, fillings, glasses, or contacts; additional premiums and network usage may be required.

Note: Plan details may require verification, and coverage specifics depend on the selected plan.

Regulatory Compliance of Florida Blue Insurance

Florida Blue Insurance is subject to regulation by the Florida Office of Insurance Regulation (OIR), overseeing licensing, solvency, and market conduct. Compliance involves adherence to state and federal laws, including:

  • The Affordable Care Act (ACA): enforcing health care system reforms and offering consumer protections.
  • Florida Health Insurance Exchange: An online marketplace for plan selection, catering to individuals and small businesses.
  • The Florida Health Maintenance Organization Act governs HMO operation, solvency, and required benefits.

The standards of the National Association of Insurance Commissioners (NAIC), the National Committee for Quality Assurance (NCQA), and the Blue Cross Blue Shield Association (BCBSA) are also followed.

Florida Blue Insurance Customer Reviews and Testimonials

Customer Feedback on Florida Blue Insurance

Blue Cross of Florida has garnered diverse customer opinions from various platforms. Here are some positive and negative reviews:


“I’ve been with Blue Cross of Florida for over a decade without any issues. They consistently pay my claims on time, provide helpful and courteous assistance, and offer a great network of providers. I highly recommend Florida Blue to anyone seeking health insurance in Florida.” John, Trustpilot

“Blue Cross of Florida has been a lifeline for my low-income family. We qualify for a subsidy, making our premium affordable. The silver plan covers all our needs, and we’ve never faced denials. Their customer service is excellent, addressing our questions promptly. We’re grateful for their support.” Maria, Consumer Affairs

“Blue Cross of Florida stands out as the best health insurance company in Florida. Their high-quality, comprehensive healthcare system, strong financial position, and social responsibility make them industry leaders. With a variety of plans and an extensive network, they offer members flexibility and choices.” David, Better Business Bureau


“My experience with Blue Cross of Florida has been troublesome. They’ve denied claims, delayed payments, and made network changes without notice. Terrible customer service, a narrow network, high premiums, deductibles, and coinsurance make the plan unaffordable and useless. I wouldn’t recommend them to anyone.” Lisa, Trustpilot

“Blue Cross of Florida has been a nightmare for my high-income family. With a bronze plan that covers nothing we need, we’ve faced denials and indifferent treatment. Horrible customer service, unresponsiveness to calls, and unresolved issues have left us very unhappy, prompting us to seek alternatives.” Mark, Consumer Affairs

“Blue Cross of Florida is the worst health insurance company in Florida. Their low quality, limited healthcare system, weak financial position, and lack of accountability make them a liability. Low customer satisfaction, a low retention rate, and a small network offer members no flexibility. Dealing with Florida Blue is nothing but a headache.” Sarah, Better Business Bureau


Florida Blue Insurance AM Best Rating and Financial Stability

AM Best rates Florida Blue Insurance A (Excellent), emphasizing robust financials, has a surplus of $4.6 billion and revenue of $18.9 billion (2019).

The rating reflects strength in the balance sheet, operating performance, business profile, and risk management.

Florida Blue Insurance Claims Processing and Customer Service

Customer feedback on claims processing and customer service:

Customer feedback on claims processing and customer service
Infographic: Customer feedback on claims processing and customer service


Blue Cross of Florida offers diverse plans with strengths in financial stability, customer satisfaction, and social responsibility.

However, concerns include high costs, limited coverage, and mixed reviews on claims processing and customer service.

Prospective buyers should thoroughly assess their needs, budget, and preferences, comparing options and considering customer reviews for a well-informed decision.

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