Is Amplify Insurance Legit? A Review of Its Products, Benefits, Reviews & Ratings

Is Amplify Insurance Legit? A Review of the Innovative Platform

Life insurance is one of the most important financial decisions you can make for yourself and your loved ones.

But finding the right policy can be confusing, time-consuming, and expensive.

That’s why I was intrigued by Amplify, a new platform that claims to simplify life insurance and help you build wealth with it.

An image to Illustrate: Amplify insurance
If you are looking for reliable and comprehensive life insurance, you might be interested in Amplify. But before you sign up, read this review and find out if Amplify insurance is legit or not. See for yourself/PHOTO COURTESY: Facebook

But is Amplify insurance legit? Or is it too good to be true?

In this article, I will review Amplify and its products, and give you my honest opinion on whether you should trust them or not.

What is Amplify?

Amplify is a comprehensive life insurance platform that offers a variety of products and benefits.

It was founded in 2020 and is based in San Francisco, California.

It operates in all 50 states and has partnered with some of the top insurers in the industry, such as Transamerica, Nationwide, and Prudential.

Amplify’s mission is to make life insurance accessible, affordable, and beneficial for everyone.

It believes that life insurance can do more than just protect your family in case of your death.

It can also help you grow your wealth, access funds while you are alive, and leave a legacy for future generations.

What are the products and benefits?

Amplify offers two types of life insurance products: term life and cash value life.

Term life is the simplest and cheapest form of life insurance.

It provides a fixed amount of coverage for a specific period, usually 10, 15, 20, or 30 years.

If you die within the term, your beneficiaries will receive a tax-free payout.

If you outlive the term, your coverage will end and you will not get anything back.

Cash value life is a more complex and expensive form of life insurance.

It provides lifelong coverage and a savings component.

Part of your premium goes towards the death benefit, and part of it goes towards building cash value.

Cash value is a tax-deferred account that grows over time based on the performance of an underlying investment.

You can access your cash value while you are alive through withdrawals or loans, without paying taxes or penalties.

Amplify offers two kinds of cash-value life insurance: indexed universal life (IUL) and variable universal life (VUL).

IUL allows you to link your cash value growth to a stock market index, such as the S&P 500.

You can choose how much risk you want to take, and you are protected from market losses by a guaranteed minimum interest rate.

VUL allows you to invest your cash value in a variety of mutual funds, similar to a 401(k) plan.

You have more control and flexibility over your investments, but you also bear the full risk of market fluctuations.


Amplify’s cash value life insurance policies also come with some unique benefits, such as:

  • Living benefits: You can use a portion of your death benefit to pay for expenses related to chronic illness, terminal illness, or long-term care, without affecting your cash value.
  • Wealth transfer: You can transfer your cash value to your heirs or a charity of your choice, without paying estate or income taxes2.
  • Retirement income: You can supplement your retirement income by taking tax-free withdrawals or loans from your cash value, without affecting your Social Security or Medicare benefits2.

How does Amplify work?

Amplify’s platform is designed to make life insurance easy and convenient.

You can get a product recommendation and a quote in minutes, by answering a few questions online.

You can also compare different products and benefits, and see how they fit your goals and budget.

Once you choose a product, you can complete your application online, and schedule a phone call with an expert to verify your information and answer any questions.

Depending on your age, health, and coverage amount, you may or may not need a medical exam.

Amplify will handle the rest of the underwriting process and notify you of the approval status.

After you are approved, you can access your policy details and manage your account online or through the Amplify app.

You can also contact Amplify’s customer service team anytime by phone, email, or chat.

What are the reviews and ratings?

Amplify has received mostly positive reviews from customers and experts.

On Trustpilot, Amplify has a rating of 4.7 out of 5 stars, based on over 241 reviews.

Most of the reviews praise Amplify for its low rates, easy process, and helpful staff.

On Clearsurance, Amplify has a rating of 4.1 out of 5 stars, based on over 418 reviews.

Most of the reviews highlight Amplify’s transparency, flexibility, and value.

Amplify is also backed by some reputable investors and partners, such as Y Combinator, Foundation Capital, and SV Angel.

Amplify’s co-founders, Matt and Paul, have extensive experience in the insurance and technology industries and have been featured in Forbes, TechCrunch, and Business Insider.


To sum it up, Amplify is a legitimate and innovative platform that offers a variety of life insurance products and benefits.

Amplify has a streamlined and digital experience, flexible and affordable policies, and excellent customer service.

Amplify also has a solid reputation and ratings and works with some of the best insurers in the market.

Therefore, I would recommend Amplify to anyone who is looking for reliable and comprehensive life insurance.

Amplify can help you protect your family, grow your wealth, and achieve your financial goals.

You should always compare quotes from different insurers and read the fine print before you buy any policy.


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