Is Elephant Insurance Legit? Unmasking the Truth Behind the Friendly Brand

Elephant Insurance operates as a direct-to-consumer insurance provider, presenting a range of insurance products such as auto, home, renters, motorcycle, condo, and umbrella insurance.

As a subsidiary of Admiral Insurance Group, a prominent UK-based insurance company, Elephant distinguishes itself through its competitive pricing and commitment to a digital-first customer service approach.

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Is Elephant Insurance Legit in Virginia? Discover the benefits and drawbacks of elephant insurance, and how to choose the best policy for your needs and budget. Get the latest information and advice here. Image Credit: valuepenguin

Is Elephant Insurance Legit?

Yes, Elephant Insurance is a reputable insurance company with a valid license to operate in 8 states.

It holds an A+ rating from the Better Business Bureau (BBB), signifying a superior level of reliability.

Additionally, Elephant boasts an A+ (Superior) rating from A.M. Best, indicating a robust capability to fulfill its claims obligations.

What Type Of Coverage Does Elephant Offer?

Exclusive to eight states, Elephant offers policies spanning 12 months, deviating from the conventional six-month norm.

The company extends standard coverage choices such as liability, collision, comprehensive, and uninsured motorist coverage.

Explore the following optional features that can be incorporated into an Elephant insurance policy.

Roadside Assistance: Elephant has teamed up with the technology company to deliver prompt, secure, and top-notch roadside assistance services to policyholders.


Diminishing Deductible: Elephant, also known for its vanishing deductible feature, provides a reduced deductible upon sign-up, irrespective of your accident history. This deductible decreases the longer you go without an accident. For six-month policies, you’ll experience a $50 reduction at renewal, while twelve-month policies will enjoy a $100 reduction.


Rental Reimbursement: In the event your vehicle is undergoing repairs, leaving you in need of a rental car, Elephant offers a range of coverage limits for rental reimbursement, allowing you to choose the level of coverage that suits your needs.


Custom Equipment: Elephant extends custom equipment coverage for cars modified with special parts, applicable only if you have comprehensive collision coverage.


Legal Assistance: Elephant’s legal assistance is designed to cover the cost of consulting and representation by a lawyer for contesting one minor traffic infraction per year and per driver. Additionally, policyholders can avail of a 25% discount on attorney fees for pre-existing, non-auto-related legal matters such as family law, documentation review, and will preparation.

Elephant Insurance Drawbacks

Here are certain limitations associated with Elephant Insurance:

1. Restricted coverage: Elephant Insurance operates in only eight states, potentially limiting your access to their services if you reside outside those areas.

2. Elevated complaint rate: Elephant Insurance has garnered a higher volume of complaints in comparison to other auto insurance providers. This could result in challenges when it comes to account management or filing claims after an accident.

3. Emphasis on online customer service: Elephant Insurance predominantly delivers customer support through its website and mobile app. This might pose an inconvenience for policyholders who prefer traditional phone communication with customer service representatives.

Elephant Insurance Cost

The premium for your Elephant Insurance policy is determined by various factors such as your age, driving record, location, vehicle type, and chosen coverage.

Generally, you can anticipate monthly payments ranging from $200 to $500, depending on your specific situation.

Here is a table of average monthly premiums for Elephant Insurance, by coverage level:

Coverage Level Monthly Premium
Liability $200
Liability and Collision $300
Liability, Collision, and Comprehensive $500


Discounts Provided By Elephant Insurance

Benefits of Elephant Insurance

1. Competitive Pricing: Elephant Insurance offers competitive rates, ensuring that you receive cost-effective coverage tailored to your needs.

2. Cutting-edge Customer Service: Embracing a digital-first approach, Elephant Insurance prioritizes efficient and responsive customer service, providing you with a seamless and modern experience.

3. Diverse Insurance Coverages: Elephant Insurance presents a range of insurance options, allowing you to select coverage that aligns with your specific requirements, providing comprehensive protection.

4. BBB A+ Rating: Elephant Insurance has earned an A+ rating from the Better Business Bureau (BBB), signifying a commitment to high standards of business practices and customer satisfaction.

5. Robust Financial Stability: With a strong financial foundation, Elephant Insurance instills confidence in its policyholders, assuring reliability and stability in times of need.


Elephant Insurance stands as a reputable insurance provider, presenting competitive rates and a diverse range of coverage options.

While the company has received mixed reviews for its customer service, it boasts several advantages, including a customer-centric digital approach and robust financial stability.

For those in search of a potential new insurance provider, Elephant Insurance merits careful consideration.


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