is protective life insurance legit? Overview, Contact Information , Policies, Riders And Ratings

Is Protective Life Insurance Legit? A Comprehensive Review

Established in 1907, Protective offers insurance policies across all 50 states with key operating locations in Birmingham, Alabama, Greater Cincinnati, and St. Louis.

As a subsidiary of the Protective Life Corporation, it provides diverse coverage options through various channels, including Costco and independent agents.

Is Protective Life Insurance Legit
Is Protective Life Insurance Legit: Photo(Business Journal)
  • Year Founded: 1907
  • Types of Plans: Term, whole, universal, indexed universal, and variable universal
  • Payment Options: Bank draft, check, credit card (for initial payments on some products)
  • Customer Service: 800-866-9933
  • Official Website:

Is Protective Life Insurance Legit? Pros And Cons


  1. Tied for Cheapest Term Life Insurance: Protective, along with Banner, offers the most budget-friendly term life policies among the companies reviewed. Across various age groups, Protective consistently provided the lowest or equally lowest quotes for $250,000 30-year term policies.
  2. 40-Year Term Life Insurance Option: Protective stands out as one of only three companies out of 91 reviewed that provides term policies with a duration of 40 years. This option caters to individuals seeking coverage beyond the standard 30-year term without opting for a permanent policy.
  3. Wide Range of Policy Types: Protective offers an extensive array of policy types, including term, universal life (UL), variable UL, indexed UL, and whole life. Among the 91 companies reviewed, only two others offer a more diverse range of policies.
  4. No-Medical-Exam Coverage up to $1 Million: Protective allows applicants to secure up to $1 million in life insurance coverage without undergoing a medical exam. This streamlined process, available for certain policies, ensures quicker issuance compared to policies requiring an exam.

Also Read: Is National General Insurance Legit? Overview, Contact Information, Coverage, Complaints And Customer Satisfaction


  1. No Final Expense Coverage: Protective does not provide coverage specifically tailored for final expenses, such as burial or funeral insurance. This type of coverage is designed for individuals with health issues that might disqualify them from other options.
  2. Customer Satisfaction Ratings: In the J.D. Power 2022 survey, Protective scored notably lower than market competitors, ranking 15th out of 21 major life insurance companies studied.

Is Protective Life Insurance Legit? Complaint Index:

Protective’s complaint index, averaged over three years, was 0.79, indicating that the company received fewer complaints than expected.

The National Association of Insurance Commissioners (NAIC) uses this index to compare customer complaints across companies, irrespective of their size.

Is Protective Life Insurance Legit? Third-Party Ratings

Protective holds an A+ financial strength rating from AM Best, indicating a “superior” ability to meet financial obligations.

However, its customer service performance in the 2021 J.D. Power Individual Life Insurance Study ranked below the industry average, placing 16th out of 21 carriers.

Also Read: Is Aflac Life Insurance Legit: Benefits, Policies, Types, Pros And Cons

Is Protective Life Insurance Legit? Policies Available

Protective offers a diverse range of policies and optional features for tailored coverage.

While term life insurance can be quoted and applied for online, other policy types require contact with an agent.

Most policies include a terminal illness accelerated benefit rider, allowing acceleration of up to 60% of the death benefit if life expectancy is less than six months.

  1. Term Life Insurance:
  2. Whole Life Insurance:
  3. Universal Life Insurance:
    • Custom Choice offers flexibility, allowing exchange for a permanent policy during the second to 20th policy years.
    • Permanent UL Products, including Advantage Choice UL, Lifetime Assurance UL, Survivor UL, and Executive UL, cater to different coverage needs.
  4. Variable Universal Life Insurance:
    • Strategic Objectives II VUL offers various features and investment options for applicants up to age 80.
  5. Indexed Universal Life Insurance:
    • Indexed Choice UL credits cash value interest based on the S&P 500 index, providing growth potential with flexibility.

Protective Life Insurance Riders

  • Guaranteed Insurability Rider (GI)
  • Protected Insurability Rider
  • Children’s Term Rider
  • Waiver of Premium
  • Accidental Death Benefit
  • Accelerated Death Benefit (Terminal Illness and Chronic Illness)
  • Terminal Illness Accelerated Death Benefit Endorsement
  • Extend Care Rider

Customer Service

Protective’s customer service is reachable at 800-866-9933, Monday through Thursday (7 a.m. to 6 p.m. CT) and Friday (7 a.m. to 5 p.m. CT).

Account management features are accessible online for policyholders, facilitating payments and claim submissions.

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