Is Sproutt Life Insurance Legit: Overview, Contacts, Services, Pros, Cons, Competitors & Application

Is Sproutt Life Insurance Legit: Exploring the authenticity of Sproutt life insurance.

An image illustration of Is Sproutt Life Insurance Legit
Dive into the world of Sproutt life insurance and separate fact from fiction.

Choosing the right life insurance is crucial for you and your loved ones.

With numerous options available, making this financial decision can be daunting.

To ease this process, I am sharing my insights on Sproutt, a new online life insurance marketplace.

Sproutt claims to provide personalized and affordable life insurance policies based on customers’ lifestyles and needs.

This blog post will cover the following areas:

  1. Company Details:
    • History, founding year, CEO, and leadership team.
  2. Basic Information:
    • Phone number, address, customer service contact, policy details, email address, fax number, operating hours.
  3. Services and Products:
    • Types of life insurance policies, quality of life index, no-exam, and guaranteed options.
  4. Pros and Cons:
  5. Competitors and Application:
    • Sproutt’s competitors, how to apply, how to cancel.

I aim to assist you in determining whether Sproutt is a legitimate and suitable life insurance provider.

Let’s delve in!

Company Details

Founded in 2018 by Yoav Shaham, Itai Brickner, and Ben Reder, Sproutt is a life insurance marketplace headquartered in New York City with additional offices in Kansas City, Hartford, and Tel Aviv.

Using data and artificial intelligence, Sproutt’s mission is to modernize life insurance by matching customers with the best policy at the best rate.

Backed by Guardian Life Insurance, one of North America’s largest life insurance companies, Sproutt partners with well-established insurers nationwide.

Leadership Team:

  • CEO and co-founder, Yoav Shaham, brings over 20 years of experience in the financial services industry.
  • CTO and co-founder, Itai Brickner, has over 15 years of experience in software engineering.
  • Senior VP of Distribution, Ben Reder, boasts over 25 years of experience in the life insurance industry.
  • The leadership team also includes Tony Bosco, AVP of Sales, Hila Feder, VP of Finance, and various experts in marketing, product, engineering, and operations.

Company Contacts

Here are some of the company’s basic information:

Phone Number (888) 786-3917
Address 79 Madison Ave, 8th Floor, New York, NY 10016
Customer Service Contact
Policy Details Term life, whole life, universal life, variable universal life, no-exam life, guaranteed life
Email Address
Fax Number (646) 661-1999
Operating Hours Monday-Friday, 9 am – 6 pm EST


Services and Products

Sproutt provides a range of life insurance policies from leading companies nationwide.

They offer options such as traditional life insurance, no-exam life insurance, and guaranteed life insurance.

  1. Traditional Life Insurance

Sproutt’s life insurance plans encompass term life insurance, whole life insurance, universal life insurance, and variable universal life insurance.

Coverage amounts span from $50,000 to $5 million, with approval contingent on a medical exam.

  • Term Life Insurance: This affordable option covers a specific period (10, 20, or 30 years). Beneficiaries receive the death benefit if the policyholder passes away within the term.
  • Whole Life Insurance: A permanent coverage that lasts a lifetime, provided premiums are paid. It accumulates a cash value over time, accessible through loans or withdrawals.
  • Universal Life Insurance: Offering flexibility beyond whole life insurance, this type allows adjustments to premium, death benefit, and cash value based on individual needs.
  • Variable Universal Life Insurance: Similar to universal life insurance, it provides more investment options and risks. Cash value can fluctuate based on the performance of allocated sub-accounts in stocks, bonds, or other assets.
  1. No-Exam Life Insurance

For those unable to visit a doctor or seeking quick coverage, Sproutt offers no-exam options, available for both whole and term policies.

The entire purchase process can be completed online.

No-exam life insurance requires no medical exam for approval; instead, applicants answer health and lifestyle questions.

It is typically pricier with lower coverage limits compared to traditional life insurance.

  1. Guaranteed Life Insurance

Guaranteed life insurance ensures coverage approval irrespective of health or age, without health questions or a medical exam.

It is usually the most expensive with the lowest coverage limits among life insurance types.

Designed for those with serious health issues or advanced age, it provides limited coverage (typically $5,000 to $25,000) for funeral and final expenses.

Pros and Cons


  1. Utilizes technology for a quick and straightforward life insurance buying experience.
  2. Offers a variety of life insurance options, allowing customization based on individual needs and budget.
  3. Earns positive customer reviews for an easy application process, knowledgeable advisors, and excellent customer service.
  4. The innovative Quality of Life Index assists in finding personalized life insurance policies and offers tips for well-being.


    1. Sproutt sells life insurance for other companies, not itself. This means you have to talk to the other company if you have a problem or want your money back.
    2. Sproutt’s system may not show you the best or lowest price first. You have to look at other choices yourself.
    3. Some of Sproutt’s plans do not need a doctor check or accept anyone. But these plans usually cost more and pay less. They are also not for everyone, because some people are too old or sick.

Sproutt’s Competitors

While Sproutt is a notable online life insurance marketplace, it is not the sole player in this arena.

Other platforms also provide life insurance products from multiple providers. Some competitors include:

  1. Policygenius:
  2. Ladder:
    • Specializes in term life insurance.
    • Offers flexible and affordable term life policies ranging from $100,000 to $8 million.
    • Allows customers to adjust coverage without fees or penalties.
  3. Ethos:
    • Focuses on no-exam life insurance.
    • Offers term life and guaranteed life policies from $25,000 to $1.5 million.
    • Streamlined application process taking about 10 minutes.

How to Apply

Applying for a Sproutt life insurance policy is a straightforward process:

  1. Visit Sproutt’s website and click on “Get Started.”
  2. Answer basic questions about yourself, including age, gender, height, weight, health, and lifestyle.
  3. Receive your Quality-of-Life Index score and explore ways to improve it.
  4. Compare life insurance quotes from different providers and select the most suitable one.
  5. Fill out an online application form with additional details about yourself and beneficiaries.
  6. Depending on the chosen policy, undergo a medical exam or answer more health questions.
  7. Wait for the approval decision, which varies from a few minutes to a few weeks.
  8. Pay for your policy online using a credit card or ACH and receive policy documents by email.

How to Cancel

If you wish to cancel your Sproutt life insurance policy, follow these steps:

  1. Contact Sproutt’s customer service team via phone or email to express your desire to cancel.
  2. Provide your policy number and the reason for cancellation.
  3. Follow the instructions from the customer service representative, which may vary based on the provider and policy.
  4. Confirm the cancellation and receive a confirmation email.


Here are some frequently asked questions and answers about Sproutt life insurance:

Q: Is Sproutt a licensed life insurance broker?

A: Yes, Sproutt is a licensed life insurance broker in all 50 states and the District of Columbia. Sproutt’s license number is 0M26927.


Spread the love