Is Transamerica a Good Life Insurance Company? Products, Financial Strength, Customer Satisfaction, Rates

Is Transamerica a Good Life Insurance Company?

Transamerica is one of the leading life insurance providers in the U.S., offering a range of policies and services to meet different needs and preferences.

An image to Illustrate: Transamerica Life Insurance
If you’re looking for a life insurance company, you might have heard of Transamerica. But is it a good option for your needs? This article covers everything you need to know about Transamerica’s life insurance products, features, pros, and cons/PHOTO COURTESY: Facebook

But is Transamerica a good life insurance company? How does it compare to other insurers in terms of financial strength, customer satisfaction, policy options, and rates?

This article will review Transamerica’s life insurance products and features, and evaluate its pros and cons.

Transamerica’s Life Insurance Products

Transamerica offers two main types of life insurance products: term life and permanent life.

Term life insurance provides coverage for a specified period, usually 10, 15, 20, 25, or 30 years.

Permanent life insurance provides coverage for the entire life of the policyholder and also accumulates cash value that can be accessed through loans or withdrawals.

Within these two categories, Transamerica has several subtypes of policies, such as:

1. Trendsetter Super Series

This is a term life policy that offers flexible coverage amounts, ranging from $25,000 to $10 million.

It also includes living benefits, which allow the policyholder to access a portion of the death benefit in case of a chronic, critical, or terminal illness.

2. Trendsetter LB Series

This is another term life policy that offers living benefits, but with lower coverage amounts, starting from $25,000 and up to $2 million.

It also has a lower maximum age for renewing or converting the policy, which is 70 years old.

3. Transamerica Final Expense

This is a whole-life policy that is designed to cover the funeral and burial costs of the policyholder.

It offers coverage amounts from $1,000 to $50,000 and does not require a medical exam.

It also has a graded death benefit, which means that the full amount is only paid out after two years of the policy being in force.

4. Transamerica Lifetime:

This is a universal life policy that offers flexible premiums and coverage amounts, as well as cash value growth.

It also has a no-lapse guarantee, which means that the policy will not lapse as long as the minimum premium is paid.

It also has an optional index account, which allows the policyholder to link the cash value to the performance of a stock market index.

5. Transamerica Financial Foundation IUL

This is an indexed universal life policy that offers the potential for higher cash value growth, based on the performance of one or more stock market indices.

It also has a guaranteed minimum interest rate, which protects the policyholder from negative market fluctuations.

It also has a variety of riders and benefits, such as:

  • accelerated death benefit
  • chronic illness rider
  • disability waiver of premium, and more

Transamerica’s Financial Strength and Customer Satisfaction

One of the factors that can help determine if Transamerica is a good life insurance company is its financial strength and customer satisfaction ratings.

These ratings indicate how well the company can meet its obligations to its policyholders, and how satisfied its customers are with its products and services.

Here are some of the ratings that Transamerica has received from various sources:

  1. AM Best: This is a rating agency that evaluates the financial strength and creditworthiness of insurance companies. Transamerica has an A (Excellent) rating from AM Best, which means that it has a strong ability to pay its claims and obligations.
  2. J.D. Power: This is a research firm that conducts surveys and studies on customer satisfaction and quality across various industries. Transamerica ranked 18th out of 23 life insurance companies in the 2021 J.D. Power U.S. Life Insurance Study, which measures customer satisfaction based on price, policy offerings, interaction, communication, billing and payment, and application and orientation. Transamerica scored below the industry average in all categories, except for billing and payment.
  3. NAIC: This is the National Association of Insurance Commissioners, which is a regulatory body that oversees the insurance industry in the U.S. Transamerica has a complaint ratio of 0.67 for individual life insurance in 2020, which is lower than the national median of 1.00. This means that Transamerica received fewer complaints than expected for its market share.

Transamerica’s Life Insurance Rates

Another factor that can help determine if Transamerica is a good life insurance company is its life insurance rates.

The rates that Transamerica charges for its policies depend on various factors, such as the type and amount of coverage, the age and health of the applicant, the term and frequency of payment, and the optional riders and benefits.

Here are some examples of the monthly rates that Transamerica charges for its term life policies, based on the quotes obtained from its website:

These rates are only for illustrative purposes and may vary depending on the individual circumstances and preferences of the applicant.

To get an accurate quote, it is advisable to compare rates from multiple insurers and consult with a licensed agent.


Transamerica is a well-established and reputable life insurance company, offering a wide range of products and features to suit different needs and preferences.

Transamerica has a strong financial strength rating and a low complaint ratio.

This indicates that it can fulfil its obligations to its policyholders.

However, Transamerica also has a low customer satisfaction rating, and its rates may not be the most competitive in the market.

Therefore, it is important to weigh the pros and cons of Transamerica and compare it with other insurers, before making a final decision.


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