Is Surex Insurance Legit? Everything Now Explained to You

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Surex Insurance is a Canadian online insurance brokerage that allows you to compare and buy insurance from over 10 of Canada’s top insurance providers. Whether you need auto, home, tenant, business, or other types of insurance, Surex can help you find the best coverage for your needs and budget/PHOTO COURTESY: Instagram

Have you ever found yourself tangled in the perplexing web of insurance options, wondering if there’s a trustworthy ally to secure your future?

With countless choices in the market, finding the right insurance provider can be akin to navigating a labyrinth.

Among the myriad of options, one name that may have caught your eye is Surex Insurance.

But, is Surex Insurance legit, or is it just another player in the crowded field?

Do you yearn for a reliable partner that simplifies the insurance process, making it more accessible and transparent?

If the answer is a resounding “yes,” you’re not alone.

Surex Insurance is a legitimate online insurance brokerage that allows you to compare and buy insurance.

Surex Insurance offers various types of insurance.

The company claims to be Canada’s fastest-growing online insurance brokerage and has won several awards and recognition for its service.

Surex Insurance is licensed and regulated by the provincial insurance regulators and follows the industry standards and best practices.

You can learn more about Surex Insurance from their website or their Crunchbase profile.

Is Surex a Real Insurance Company?

Surex is a real insurance company.

It is a licensed insurance brokerage in Canada that partners with over 10 of Canada’s top insurance providers to offer a wide range of insurance products.

Surex has been in business since 2005 and is headquartered in Magrath, Alberta.

The company has a strong online presence and offers a convenient and user-friendly website where customers can get quotes, and compare rates.

Here are some of the reasons why Surex is considered a reputable insurance company:

1 Licensed insurance brokerage:

Surex is a licensed insurance brokerage in Canada, which means that it is regulated by the provincial insurance regulators and must adhere to strict standards of conduct.

2 Partnerships with top insurance providers:

Surex partners with over 10 of Canada’s top insurance providers, which gives customers access to a wide range of insurance products and competitive rates.

3 Strong online presence:

Surex has a strong online presence and offers a convenient and user-friendly website where customers can get quotes, compare rates, and purchase insurance policies.

4 Excellent customer service:

Surex is committed to providing excellent customer service and has a team of experienced insurance advisors.

If you are considering purchasing insurance from Surex, you can be confident that you are dealing with a reputable and trustworthy company.

The company has a proven track record of providing quality insurance products and services to its customers.

More things to consider when choosing an insurance company:

Who Bought Surex?

iA Financial Corporation, a Canadian insurance company, acquired a 70% stake in Surex, a Canadian online insurance broker, on November 2, 2021.

Surex co-founders Lance Miller and Matt Alston kept the remaining 30% stake.

The deal cost iA Financial Corporation cash on hand and lowered its solvency ratio by about one percentage point.

The acquisition aimed to strengthen iA Financial Corporation’s position in the Canadian insurance market and expand its reach into the online insurance sector.

The deal also enhanced iA Financial Corporation’s digital expertise, and distribution capabilities.

As a result, Surex will continue to operate as an independent company, but it will have access to iA Financial Corporation’s resources and expertise.

Who is the CEO of Surex?

Lance Miller is the co-founder and CEO of Surex, a Canadian online insurance broker that offers personalized and affordable insurance solutions to its customers.

He has over 20 years of experience in the insurance industry, with expertise in sales, marketing, and operations.

Miller is a technology and innovation enthusiast who believes in using technology to enhance the customer experience.

He has led the development of Surex’s online quoting platform, which allows customers to compare and buy insurance from multiple providers in minutes.

He has also expanded Surex’s product portfolio to include a variety of insurance products, such as home, auto, business, travel, and life insurance.

Under Miller’s leadership, Surex has achieved remarkable growth and success.

Surex has become one of Canada’s fastest-growing insurance brokers, with over 500 employees and thousands of satisfied customers.

He is a strong advocate for customer service and is constantly looking for ways to improve the customer experience.

He is also a mentor and a coach to his team, inspiring them to achieve excellence and innovation.

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