Unitrin Safeguard Insurance Company(Wisconsin); Overview, Contacts, Services, Claims, and Benefits

Unitrin Safeguard Insurance Company, headquartered in Scottsdale, Arizona, served as a property and casualty insurance provider.

Established in 1989, it became part of Nationwide Mutual Insurance Company in 2007. The company offers a range of insurance products, including commercial auto, property, employers’ liability, liquor liability, aircraft liability, general liability, public entity, and veterinary pet insurance.

Unitrin Safeguard Insurance Company

History of Unitrin Safeguard Insurance Company

Founded in 1989 by seasoned insurance professionals, Unitrin Safeguard swiftly grew into one of the largest excess and surplus (E&S) insurers in the United States. E&S insurers cover risks that standard insurance companies don’t.

Mission and Values

The company’s mission is aimed at delivering “innovative and exceptional insurance solutions to protect our customers’ assets and peace of mind.” Its core values included:

  • Customer Focus: Dedication to providing customers with the best service and experience.
  • Integrity: Commitment to conducting business with honesty and integrity.
  • Innovation: Pledge to develop creative insurance solutions meeting customers’ needs.
  • Financial Strength: Devotion to maintaining a robust financial position for meeting customer obligations.

Contact Information of Unitrin Safeguard Insurance Company

  • Phone:
    • Customer Service: (800) 423-7675
    • Claims: (800) 423-7675
  • Website:
  • Mailing Address:
    • Kemper Direct
    • PO Box 182835
    • Columbus, OH 43218-2835
  • Overnight Mailing Address:
    • Kemper Direct
    • 3400 Southpark Place, Ste A DSPF-D4
    • Grove City, OH 43213-4257

Services and Products Offered by Unitrin Safeguard Insurance Company

Unitrin Safeguard Insurance Company provides a variety of property and casualty insurance products. These included:

Commercial Auto
  • Business auto liability
  • Physical damage
  • Motor truck cargo
  • Workers’ compensation
Commercial Property
  • General Liability
  • Property
  • Workers’ compensation
  • Umbrella liability

Employers’ Liability: The company offered employers’ liability insurance to shield businesses from claims related to workplace injuries and illnesses.

Liquor Liability: Coverage was available to protect businesses serving alcohol from claims arising from injuries or damages caused by intoxicated patrons.

Aircraft Liability: For aircraft owners and operators, Unitrin Safeguard Insurance provides coverage against claims stemming from injuries or damages resulting from aircraft accidents.

General Liability: Businesses could obtain general liability insurance to safeguard against claims involving bodily injury and property damage.

Public Entity: The company offered public entity insurance to protect government agencies from claims related to injuries or damages caused by their employees or operations.

Veterinary Pet Insurance: Unitrin Safeguard Insurance Company also provides veterinary pet insurance to assist pet owners in covering unexpected veterinary care costs.

As a leading provider of property and casualty insurance, Unitrin Safeguard Insurance Company was dedicated to delivering innovative and exceptional insurance solutions. Their commitment was to protect customers’ assets and provide peace of mind.

Unitrin Safeguard Insurance Company


Insurance rating agencies held Unitrin Safeguard Insurance Company in high regard. A.M. Best gave it an A++ (Superior) rating, reflecting exceptional financial strength.

Standard & Poor’s awarded an AA+ (Very Strong) rating, emphasizing the company’s strong financial stability.

Customer Reviews

Customer reviews for Unitrin Safeguard Insurance Company were mixed. On the Better Business Bureau (BBB) website, it held an average rating of 3.5 out of 5 stars based on over 1,000 reviews.

Positive feedback (56%) highlighted excellent customer service, competitive rates, and quick claim processing. Neutral reviews (31%) and negative reviews (13%) raised concerns about claim disputes and processing delays.

Some customers felt the company’s representatives lacked empathy or transparency in handling claims.


Despite mixed reviews, Unitrin Safeguard Insurance Company had a relatively low volume of complaints considering its size.

In 2022, the company received 21 complaints, down from 29 in 2021. Most complaints were related to issues with claims and billing.


The company was proactive in addressing customer complaints. In 2022, Unitrin Safeguard Insurance successfully resolved 95% of the complaints submitted to the BBB, demonstrating a commitment to addressing customer concerns promptly.

Unitrin Safeguard Insurance Company, now Kemper Direct, collaborates with independent insurance agents and brokers to sell its products and services.

These intermediaries, offering personalized advice, help customers choose the right insurance coverage.


Insurance agents represent a specific company, authorized to sell its products. Licensed and trained, they provide detailed information about Kemper Direct’s insurance, assist with comparisons, and guide customers through the application process.


Insurance brokers work with multiple companies, offering a broader range of products. They act as advocates for clients, finding the best coverage and rates. Brokers can compare Kemper Direct’s offerings with other companies, ensuring customers get the best value.

Unitrin Safeguard Insurance Company

Benefits of Agents or Brokers

Working with agents or brokers has several benefits:

  • Expertise: They have extensive knowledge of the insurance industry, providing expert guidance.
  • Personalization: Tailoring insurance recommendations to individual needs and circumstances.
  • Convenience: Handling paperwork and legwork, saving customers time and effort.
  • Objectivity: Brokers provide unbiased advice, not tied to any one company.

Finding an Agent or Broker

Kemper Direct offers a tool on its website to help customers find local agents or brokers. By entering their zip code, customers can view nearby professionals, including contact information and a brief overview of services.

Additionally, customers can use the BBB’s website to search for agents and brokers in their area. The BBB provides ratings and reviews for insurance professionals, aiding customers in making informed decisions.

Benefits of Being a Client at Unitrin Safeguard Insurance Company

1. Financial Strength: Unitrin Safeguard Insurance Company assures financial security with an A++ (Superior) rating from A.M. Best and an AA+ (Very Strong) rating from Standard & Poor’s.

Clients gain peace of mind, knowing the company can fulfill its commitments and provide dependable coverage.

2. Competitive Rates: Clients enjoy competitive rates due to Unitrin Safeguard Insurance Company’s efficient negotiations with reinsurers and focus on cost-effectiveness.

The company also offers various discounts, further helping clients save money.

3. Diversified Product Portfolio: Unitrin Safeguard Insurance offers a comprehensive range of insurance products, catering to individuals and businesses.

From commercial auto to veterinary pet insurance, clients can find coverage for various risks.

4. Customer-Centric Approach: Committed to excellent customer service, Unitrin Safeguard Insurance Company’s experienced representatives are dedicated to answering questions, resolving issues, and providing personalized assistance.

Clients appreciate the company’s responsiveness and dedication.

Benefits of Working at Unitrin Safeguard Insurance Company

1. Competitive Compensation and Benefits Package: Unitrin Safeguard Insurance attracts and retains top talent with a competitive compensation and benefits package.

This includes competitive salaries, comprehensive health, dental, vision insurance, life insurance, disability insurance, paid time off, and a generous retirement plan.

2. Opportunities for Career Development and Growth: The company invests in employee professional development through various training programs and advancement opportunities within the organization, fostering a culture of continuous learning and growth.

3. Positive and Inclusive Work Culture: Unitrin Safeguard Insurance Company promotes a positive and inclusive work culture that values diversity and respects employees.

Creating a supportive and engaging work environment contributes to employee satisfaction and well-being.

4. Work-Life Balance: Recognizing the importance of a healthy work-life balance, Unitrin Safeguard Insurance implements initiatives such as flexible work arrangements, telecommuting options, and wellness programs to support employee well-being.


1. What types of insurance does Unitrin Safeguard offer?

  • Unitrin Safeguard provides various insurance options, including coverage for commercial auto, property, employers’ liability, liquor liability, aircraft liability, general liability, public entity, and veterinary pet insurance.

2. When was Unitrin Safeguard Insurance Company founded?

  • Unitrin Safeguard Insurance Company was founded in 1989 by a group of experienced insurance professionals.

3. What is the mission of Unitrin Safeguard Insurance Company?

4. How does Unitrin Safeguard prioritize customers?

  • Unitrin Safeguard is committed to providing the best service and experience to its customers. They focus on customer needs, conduct business with integrity and honesty, and strive for financial strength to fulfill obligations.


In summary, Unitrin Safeguard Insurance, now called Kemper Direct, was a good company in the insurance business.

They had lots of money, good prices, and offered many different types of insurance to help people with different things.

Their goal was to give clients trusted coverage for different situations.

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