Viking Insurance Company of Wisconsin: History, Contacts, Membership, Claims, Financial details, Coverage details, Services, A.M Best Ratings, and Reviews

For a dependable and budget-friendly insurance option, you may wish to explore Viking Insurance Company of Wisconsin.

A member of the Sentry Insurance Group, one of the most substantial and longstanding mutual insurance companies in the United States, Viking Insurance Company of Wisconsin focuses on non-standard auto insurance.

This entails providing coverage for drivers with unfavorable driving records, limited experience, or no prior insurance history.

Viking Insurance Company of Wisconsin
Viking Insurance Company of Wisconsin | photo courtesy | Insurance Guide


In this article, we will give you a comprehensive overview of Viking Insurance Company of Wisconsin, including its history, contact information, membership, claims, coverage, products, services, ratings, and customer reviews.

History of Viking Insurance Company of Wisconsin

Established in 1971, Viking Insurance Company of Wisconsin emerged as a subsidiary of Dairyland Insurance Company, itself a part of the Sentry Insurance Group.

Initially conceived to cater to the insurance needs of motorcycle riders, the company quickly broadened its scope to include non-standard auto insurance.

A pivotal development occurred in 2005 when Viking Insurance Company of Wisconsin merged with another Sentry subsidiary, Peak Property and Casualty Insurance Corporation.

This amalgamation resulted in a unified entity, retaining the name Viking Insurance Company of Wisconsin.

Headquartered in Stevens Point, Wisconsin, the company extends its operations to 27 states across the nation.

Viking Insurance Company of Wisconsin contact information

To contact Viking Insurance Company of Wisconsin, utilize the provided contact details:

Additionally, you can locate a nearby agent by employing the online agent locator tool available on the company’s website.

Table of Financial Details of Viking Insurance Company of Wisconsin

Here is a table of financial details of Viking Insurance Company of Wisconsin:

Financial Item Amount Source
Assets $398,609,381 USA Coverage
Capital $3,000,000 USA Coverage
Net Surplus $141,038,579 USA Coverage
Revenue Modelled Dun & Bradstreet
Employees Modelled Dun & Bradstreet

How to become a member of Viking Insurance Company of Wisconsin

To enroll as a member of Viking Insurance Company of Wisconsin, follow these steps:

  1. Initiate the application process through an independent agent, who will guide you through policy selection.
  2. Request a quote either online or via phone to compare rates and coverage options provided by the company.
  3. Furnish personal and vehicle details, including name, address, date of birth, driver’s license number, vehicle make, model, year, and mileage.
  4. Disclose your driving history, encompassing any past accidents, violations, or claims.
  5. Based on the provided information, the company will assess your eligibility and determine the applicable premium.
  6. If you are satisfied with the offer, sign the policy documents and remit the initial premium.
  7. Choose a payment plan monthly, quarterly, semi-annually, or annually tailored to your preferences and budget.

How to claim with Viking Insurance Company of Wisconsin

When reporting an accident or a covered loss to Viking Insurance Company of Wisconsin, follow these steps:

  1. Notification: Report the incident promptly through various channels: online, by phone, by mail, or by fax.
  2. Information Required:
    • Provide incident details, including date, time, location, and a description of the event.
    • Include photos showcasing the damage.
    • Furnish the names and contact information of witnesses, passengers, or other involved drivers.
  3. Policy Information:
    • Share your policy number.
    • Submit a copy of the police report, if accessible.
  4. Claims Representative Assignment:
  5. Review and Investigation:
  6. Compensation Determination:
  7. Payment Issuance:
    • Depending on the claim type and coverage, the company will issue payment either to you or directly to the chosen repair shop.

Viking Insurance Company of Wisconsin claims headquarters

The claims center for Viking Insurance Group is situated at the same address as the company’s primary office:

For additional assistance, the claims center can be reached via email at

Viking Insurance Company of Wisconsin Coverage details

Viking Insurance Group provides a range of coverage options tailored for non-standard auto insurance, which include:

  1. Liability Coverage:
  2. Collision Coverage:
    • Addresses damage to your vehicle caused by collisions with other vehicles or objects.
    • Covers towing and storage fees.
    • Allows you to select a deductible amount, representing your out-of-pocket payment before the company covers the remainder.
  3. Comprehensive Coverage:
    • Addresses damage to your vehicle from non-collision events, such as fire, theft, vandalism, or natural disasters.
    • Covers towing and storage fees.
    • Provides flexibility in choosing a deductible amount.
  4. Uninsured/Underinsured Motorist Coverage:
    • Protects against bodily injury and property damage in accidents caused by uninsured or underinsured drivers.
    • Covers medical expenses, lost wages, and pain and suffering.
    • It varies by state, allowing you to choose higher limits for increased protection.
  5. Personal Injury Protection (PIP) Coverage:
    • Covers medical expenses, lost wages, and funeral costs for you and passengers, regardless of fault.
    • Includes essential services like childcare, housekeeping, or transportation.
    • Varies by state, offering the option to choose higher limits for added protection.
  6. Roadside Assistance:
    • Addresses emergency services for vehicle breakdowns, including towing, battery jump-start, flat tire change, lockout service, or fuel delivery.
    • Allows customization of service levels, from basic to premium, based on individual needs and budget considerations.

Products and services Offered by Viking Insurance Company of Wisconsin

In addition to providing non-standard auto insurance, Viking Insurance Group extends its offerings to include various products and services, including:

  1. Motorcycle Insurance:
    • It covers damage to your motorcycle and associated liability in the event of an accident.
    • Offers optional coverages like custom parts and equipment, accessory coverage, and trip interruption.
  2. SR-22 Insurance:
    • Provides a certificate of financial responsibility confirming compliance with the minimum liability insurance mandated by law.
    • It is useful for individuals with serious violations such as DUI, reckless driving, or driving without insurance.
    • Assists in filing with the state and reinstating driving privileges.
  3. Payment Plans:
    • Allows flexibility in premium payments with installment options.
    • Choose from payment intervals such as monthly, quarterly, semi-annually, or annually.
    • Multiple payment methods are available, including electronic funds transfers, credit cards, debit cards, checks, and money orders.
  4. Discounts:
    • Offers opportunities to reduce premiums by qualifying for specific discounts.
    • Examples include multi-car discounts, home ownership discounts, prior insurance discounts, good student discounts, defensive driving discounts, anti-theft device discounts, and low mileage discounts.

Viking Insurance Company of Wisconsin, A.M. Best Ratings

Viking Insurance Group holds an A+ (superior) rating from A.M. Best, a leading agency evaluating the financial strength and performance of insurers.

This esteemed rating underscores the company’s exceptional capability to fulfill its ongoing insurance obligations and signals a stable outlook for the future.

Additionally, the rating mirrors the company’s robust capitalization, commendable operating results, diverse product portfolio, and seasoned management team.

Here is the information presented in table format:

Aspect Details
Rating Agency A.M. Best
Financial Strength Rating A+ (Superior)
Meaning of Rating Indicates superior ability to meet ongoing obligations
Outlook for the Future Stable
Factors Considered strong capitalization
Solid operating results
Diversified product portfolio
experienced management team

Viking Insurance Company of Wisconsin Customer Reviews

Viking Insurance Group has garnered a spectrum of customer feedback, both positive and negative.

Some customers commend the company for its budget-friendly rates, extensive coverage choices, and stellar customer service.

Conversely, certain customers express dissatisfaction with the company’s sluggish claims processing, limited availability in specific states, and the absence of online services.

Exemplifying these sentiments are various reviews from diverse sources:

  1. Critical Feedback:

    The claims processing at Viking Insurance is notably slow, and their communication with customers is lacking. It took several months to resolve my claim, and during this time, I received different explanations. I cannot recommend them based on my experience.”

  2. Negative Experience:

    “My encounter with this company was highly unpleasant. They arbitrarily denied my claim and displayed uncooperative behavior. The staff exhibited rudeness and unprofessionalism. I would not choose to engage with them again.”

  3. Positive Testimonial:

    Having been a Viking Insurance customer for over a decade, I’ve encountered no issues. They consistently offer friendly, helpful, and efficient service. The coverage and prices are excellent, and their approach to handling claims is both swift and fair. I enthusiastically recommend them to anyone seeking insurance.”

What are the benefits of Viking Insurance Company of Wisconsin?

As a participant in Viking Insurance Company of Wisconsin, here are the advantages you can experience:

  1. It presents customers with the advantage of minimal initial payments and flexible, budget-friendly payment plans.
  2. The coverage options include optional comprehensive, collision, towing, rental, and uninsured/underinsured motorist coverage, guarding customers against a variety of risks and expenses.
  3. The insurance extends coverage to individuals with foreign operator licenses or SR-22 filings, a feature not easily found with other insurance providers.
  4. It asserts to deliver superior customer service through local agents attuned to the specific needs of customers.
  5. As a component of the Sentry Insurance Group, one of the largest mutual insurance companies in the United States, it is affiliated with a company that offers a broad spectrum of insurance products and services.
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